The theory was confirmed by a popular HipHop/Rapper Lil Wayne
One of the things for us as we launched this new campaign was to tell the Samsung brand story in new and humorous ways people can engage with,” said Marc Mathieu, chief marketing officer at Samsung Electronics America.
That is just what Samsung did. In a series of latest commercials for the Galaxy S7, we get to see the famous rapper Lil Wayne emptying a bottle of champagne on the phone; even drowning it in a fish tank- and the phone was still well intact after that: well intact enough for Lil Wayne to use it in processing a mobile payment to buy another bottle of champagne again which he repeats pouring on the smartphone.
Other of the ads, you see Lil Wayne trying his eyes on the Samsung Gear VR goggles alongside actor Wesley Snipes. “I was just happy for the opportunity to be there,” the Grammy-award winning rapper said of the m shoot. “There’s a billion people they could pick, and they chose me. I tried to make the most of it.”
Mathieu revealed the idea inspiring the Lil Wayne commercial was not hard to find.
Samsung needed to make a strong appeal and carve a big niche for themselves in the global pop habitat and then Lil Wayne had “a large fan base and broad appeal.” Of course, there is little doubts to that as on the official records, Lil Wayne has sold a number of copies or his records exceeding 100 million as we saw him back in September 2012 pipping Elvis Presley to ascend the position of the male artist who rakes the highest entries on the Billboard Hot 100 chart.”We didn’t just want to find a way to tap into popular culture, but to create culture… If you enjoy (the ads), you share it with one another and connect with one another,” Mathieu revealed.
CONCLUSION: Thanks for reading with us, but I believe by now we that was doubting though myself was among have confirmed that the company Samsung knows the wants of its users and provided it without any doubt. Well I have not gotten my but looking forward in buying one either for myself or my wife… Ladies do like strong devices because of their inability to handle it carefully (Not all ladies though no body is perfect), am sure she will love this best ever product from our beloved manufacturer Samsung .
Please share this information to friends so that you can all clean our doubt and see the reality.